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Popup Mixer: Crowdfunding, Social Media, Brand Building
Tuesday, May 1, 2012 from 4:00 PM to 9:00 PM (PDT)
JOIN OUR NEXT NETWORKING DINNER AT THE 5th PopUP MIXER ON MAY 1
For entertainment and creative execs, startups, entrepreneurs, small business owners and tech who want to grow their business
Parking Note: Parking is $2.00 in public oft after 4pm for the night. If you enter earlier, there is $1.00 extra per hour.
HEAR FOUR DIFFERENT SPEAKERS WITH FREE DRINKS FOR ONLY $15:
- IMPLICATIONS OF NEW JOBS ACT AND CROWDFUNDING FOR STARTUPS AND INVESTORS; AND STRATEGIES FOR SUCCESS FOR STARTUPS
- GENERATING REVENUE FROM SOCIAL MEDIA
- EXTENDING AND GROWING YOUR BRAND
Overview of Schedule:
4:00-4:50 Generating Revenue from Social Media Marketing
5:00-5:50 How to Extend and Grow Your Brand
6:00-7:15 Networking Dinner and Drinks
7:15-8:30 Jobs Act and Crowdfunding Program
DETAILS OF SCHEDULE
4:00-4:50 Using Social Media for Marketing on a Budget
Presenter: Susan Johnston, Founder, New Media Film Festival
Susan is a compelling speaker who offers concrete technical and practical social media strategies and tools to promote your product or service using social media. Learn how how engage customers with blogs, contests, social networks, video and mobile apps to create loyalty and lead to sales and revenue. View case studies and real life examples.
5:00-5:45: Building an Authentic Business Brand
Presented by: Howard Lim, President, HOW Creative, www.HowCreative.com
This seminar is a must for every attendee from entrepreneur, small business owners, startup, CEOs and VPs for Fortune 500s. Get ready for refreshing, relevant and content-rich seminar from building a brand in the proper sequence to increasing customers and profits. Howard will punch through the jargon and misconceptions and deliver branding truths that have been proven in the marketplace, over and over again. He will present case studies and use his Fortune 500 experiences and show you how to apply it towards your business, product or services shaving years of costly mistakes.Optional, Howard recommends you also purchase his book which is the text book for the course and will provide more details on case studies on Authentic Branding.
5:50-6:00: Using Ad Agencies to Maximize Your Marketing Campaigns
Jeff Ferguson, CEO/Lead Consultant and Martin Thomas, VP/Media Director, FangDigital.
Follow: Twitter (@FangDigital) and Facebook (facebook.com/FangDigital)
7:15-8:30 Implications of Jobs Act and Crowdfunding for Startups
7:15-8:00 Presenter: Bennet Kelley, Attorney, Founder Internet Law Center
Bennet Kelley, Attorney
Jon Bassett, Analyst, DFJ Frontier (early stage venture capital)
President Obama signed the JOBS Act officially opening up a new source of funding for small companies and startups. This section willallow financing via crowdfunding. Participants can raise as much as $1 million a year without having to do a public offering — a step requiring state-by-state registrations that can cost thousands of dollars, Learn how to use this act to your advantage as a startup or small business owner.
•What is a strategy to raise funds? How much will it cost?
•Will this type of funding will open up more opportunities for capital to flow into startups?
•How do you approach investors?
•What is your game plan to take advantage of this law?
•What are implications for investors and how should they be protected ?
•What are common mistakes that startups make, and how can you avoid?
Program and Drinks: $15
Includes all programs, open bar (wine and soda) and neworking. Does not include dinner.
Program and Dinner: $30
Includes all programs and Buffet Japanese Dinner and free drinks (wine, soda)
Menu: Teriyaki Beef, Teriyaki Chicken, Yakitori Grilled Vegetables, Assorted Sushi, Green Salad, Sumi Salad, Panfried Noodles, Rice, Wine, Soda.
Buy Two Tickets, Save $10:
Includes all programs, two dinner tickets
Demo Table: $95
Dinner ticket, demo table
2 dinner tickets, your own demo table, give 15minutes presentation to audience, receive entire attendee list. We have Wifi and outlets.
iF YOU ALSO WANT ATTENDEE LIST AND GIVE LONGER DEMO, CONTACT US.
Info: PopUP@Angellaunch.com or 310 736 1541
Refunds: As with all events we do not issue refunds, but you can transfer your ticket or apply credit toward a future event.
APPLY TO SPEAK AT OUR EVENTS
We are now accepting speakers on these topics. You can give a presentation or join a panel discussion. Send us topics, bio, examples of your customers to speakers@AngelLaunch.com. .There is no fee required if selected to speak.
MEDIA OUTLETS AND TRADE ASSOCIATIONS
BECOME A SUPPPORTING PARTNER AND INVITE YOUR MEMBERS
We welcome media partners and trade associations to be supporting partners. You help promote to your members in exchange for free or discounted tickets, and members can host tables at reduced rates. Contact us at Partners@AngelLaunch.com
JOIN OUR MAILING LIST FOR FUTURE EVENTS
You can join our mailing list for notices of other events including free parties, mixers and industry conferences. Join at www.joinihf.eventbrite.com
When & Where
BENNET KELLEY, FOUNDER, INTERNET LAW CENTER
Bennet Kelley is the founder of the Internet Law Center in Santa Monica, host of the up and coming web radio show Cyber Law & Business Report and an award-winning political columnist and blogger. Bennet has played a leading role in shaping law and policy on internet issues. He was commended by a Congressional committee for his contributions to spyware legislation and, as Co-Chair of the California Bar Cyberspace Committee he launched an effort to develop a primer on internet legal issues for incoming state lawmakers.
Currently, Bennet is trying to draw greater attention to the issues of cyber harassment and cyber security. Bennet has represented victims of cyber harassment and after winning a major settlement against a serial cyber-defamer began calling for legislation creating greater penalties for serial cyber abusers. Bennet also has written about the possibility of a Cyber Pearl Harbor and has spoken with many about the need for greater vigilance in this area. In 2010 he was featured on the Today Show in connection with a profile of an attorney he labeled as a “spambulance chaser”.
In addition, Bennet was named one of the nation’s top internet attorneys by two separate affiliate marketing publications and is a popular speaker at conferences nationwide. Recently he was selected to join leading American internet activists and scholars in a conference with prominent Chinese “netizens”. The Internet Law Center’s newsletter, Cyber Report, was chosen top newsletter by the Los Angeles Press Club in 2011.
Bennet also is host of Cyber Law and Business Report which is an hour-long talk show that airs weekly on WebmasterRadio.fm. The show features discussions with members of Congress and lawyers on the front lines of major internet legal battles as well as lessons from serial entrepreneurs.
HOWARD LIM, CEO, HOW CREATIVE
Howard is founder of one of the most successful branding firms in Los Angeles, California, Howard A. Lim of HOW Creative® has been building Authentic Brands® for more than two decades. He supports and empowers businesses to create products and services into fully developed Authentic Brand identities that inspire companies to reach their ultimate success. He has transformed the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients’ profits, brand value and equity.
SUSAN JOHNSTON, FOUNDER, NEW MEDIA FILM FESTIVAL
Before launching the New Media Film Festival, she helped build three other film festivals, one of which is now Academy-accredited, founded and ran several production companies, and amassed over 50 credits on IMDB.
Susan is the CEO of an award winning production company Select Services Films. With a rich career in filmmaking which is still in mid-course, she also helped build the infrastructure for the Providence & Rhode Island Film Commissions including spearheading their 25% tax incentive.
Her background is in the traditional film and TV industry, but has also become known in recent years as a pioneering new media producer. She produced Mini-Bikers - the first series ever made for mobile phones – in conjunction with Fun Little Movies, as well as one of the first HD TV pilots and music videos utilizing the Panasonic Varicam. She's a tester for the Panasonic Varicam and the DVX100, developed the SAG Internet contract with Pierre Debs of SAG and Frank Chindamo of FLM. She speaks about New Media on panels, in schools, is a judge at the New Media Institute, a member of American Television Arts and Sciences (ATAS) Interactive Media, and a Daytime Emmys judge.
A New England native, Susan worked with the Providence & Rhode Island Film Commissions over 5 years to build the infrastructure used by the Farrelly brothers, director Michael Corrente, NBC's hit TV series Providence, and the New England Screenwriters Conference. She developed Context Media Studios International’s production capabilities as well as garnered funds before Senate Committee hearings and helped facilitate the 25% tax incentive for investors of films in Rhode Island.
Upon relocating to Los Angeles, Johnston delved into international co-producing, talent producing, directing, TV development and collaborated on innovative projects with her award-winning production company, Select Services Films, Inc. Some highlights include producing, for several years, The AMEC Awards and the Indian Film Festival of Los Angeles Industry Leadership Awards, and winning the Imaginite Award from Australia for filmmakers who ignite the mind and a Maverick Filmmaker honor from Cinequest (one of the top 10 film festival in the world) in 2006.
Susan's casting and producing credits include feature films, television shows, and commercials. She has been interviewed for books such as Hollywood Drive-What it Takes to Break In, Hang In and Make it in the Entertainment Industry by Eve Light Honthaner; for Career Opportunities in the Film Industry; 2nd Edition by Jan Yager and for the successful Italian industry book Ciao Artista! by Fioretta Mari and Manuella Metri. Susan has taught and/or spoken at USC School of Cinema and Television summer program, Sherwood Oaks College, during Sundance, Marina Del Rey Int’l studies, Van Mar Academy and Beverly Hills Adult Education, VIP Workshops, Young Actors Camp (Voted top 5 best summer camps by Travel Channel).
Susan has working relationships with experienced on-camera and creative talent, craft and technical crew, including Oscar nominees, and Emmy, Telly, and Cleo winners. Select Services clients include ABC Family Channel, NBC/Universal, Fox, Kaiser Permanente, NATPE, and “The Hollywood Reporter”. Susan holds the title of VP Production Big Vision Studios-a 4K ft. Green Screen Sound Stage.
In addition, as Founder/Director of New Media Film Festival, Susan Johnston has brought critical acclaim to an event dedicated to new media in its inaugural year: This has resulted in the launch of four channels within the first quarter of 2011, three of which monetize and one of which will be touted various shows, including Oprah, Jimmy Kimmel, Good Morning America, and The View. Susan Johnston is a proud member of The Caucus and other guilds including ATAS, AFTRA, BMI and SAG. She was also a 2011 Daytime Emmy Judge, 2010/11 New Media Institute Judge, and is a Professor Emeritus/Speaker in New Media.